What type of data does Octy require to operate?
Validated on 7 April 2022 • Posted on 7 April 2022
For the retention toolchain to operate optimally, you are required to provide the following data resources:
- Profiles: At the centre of Octy's toolchain is the customer profile. A profile is an anonymised representation of each customer. Events and segmentation data are recorded against each customer profile. Octy then further populates each profile with model predictions and segment tags. This gives you a clearer picture of every customer on a granular level, allowing you to understand their behaviours and needs. Now you can make predictions and item recommendations tailored to each customer. Profiles can be created for customers who have not conducted a purchase yet, by setting their 'has_charged' attribute to 'false'.
- Items: Structured representations of the products your business sells. Item data is used in various training data sets for different models within the Octy platform.
- Event instances: user behavioural data is used both for training datasets and plays a fundamental role in profile segmentation.
Octy does not require any sensitive or personal data points such as names, email addresses or any payment information. All data is fully anonymised in our systems. You decide on the data that is stored on our servers.